New Platform Now Available at & via DASH’s Mobile App

Allen, Texas –
The Allen Americans are pleased to announce that it has partnered with DASH Auction to bring our fans, team and Front Office closer together with a multi-faceted platform which will live on the team’s official web site, and be accessible by fans on DASH’s mobile app.

The first auction on the new platform will launch this Wednesday, April 22 as The Allen Americans will be launching a special six-week COVID-19 fundraising event to benefit the ECHL Player Relief Fund and the Allen Public Safety Recovery Fund.

To access the auction, you may
click directly to or go to and click on the AUCTIONS button on the main page. To download the DASH Auction app, go to

DASH is a digital auction platform built specifically for sports teams and their fans. Teams and fans across the ECHL have had tremendous success enhancing their game day, and non-game day experience on the platform. The company has similar engagements with DFW area teams the Frisco Roughriders, Texas Legends, and FC Dallas, with other clients coming from Major League Soccer teams, American Hockey League teams, MiLB baseball teams, WNBA, NLL, NAHL, ECHL, SPHL, USHL, and OHL clubs. For more information about DASH, visit

“Partnering with DASH Auction is a great move for the Allen Americans, as our auctions will now be available to our fans on, and via DASH’s mobile app” says new Team President Mike Waddell. “Under the leadership of Michelle Martinson, our auctions have been both innovative, and engaging for our fans. Being able to enhance the ways that fans can engage these unique opportunities was key for us, as was partnering with a Texas-based company like DASH Auction. Our goal is to do business locally and support companies right here at home, while providing the best possible service to our fans.”

In all, 8 teams in the ECHL are utilizing DASH for a variety of auctions, tickets opportunities, raffles, and other promotions that have become synonymous with teams in the League.

“This is our fourth season in business and third with ECHL Teams which has been a growing market for us,” said Jonathan Hufnagel, Founder of DASH. “We’ve finally landed with our hometown team, but I think the real winners here are the fans! We’ve seen teams do some incredible things with the platform that bring unbelievable ‘surprise and delight’ moments to Fans. We’ll have a chance to have a much more hands on approach with the Americans being right down the road from us to try a lot of fun things that fans will enjoy!”

DASH was founded in 2015 by Jonathan Hufnagel in Plano, Texas. While working for FC Dallas in Major League Soccer, Hufnagel recognized the opportunity to launch DASH. With the prevalence of smart phones in every fans’ hand, he recognized the potential in digitizing the team auctions. Through the auctions, fans could connect with their favorite teams in an emotional and engaging way, and at the same time get their hands on the most authentic memorabilia and team experiences. For the teams, they could connect with their fans and drive
revenues for other business units of the club, such as merchandise, concessions, sponsorships, and ticket sales.

About the Allen Americans

The Allen Americans are the ECHL affiliate of the National Hockey League’s Minnesota Wild and the American Hockey League’s Iowa Wild. Championship Hockey is the backbone of the American’s franchise since being founded prior to the 2009-10 season, with the Red, White and Blue having captured two ECHL Kelly Cup Championships (2014-15 & 2015-16) and two Central Hockey League Ray Miron Cups (2012-13 & 2013-14). Americans’ home games are played at the Allen Event Center, which is located in The Village at Allen. The Allen Americans, owned by nationally respected “Serial Entrepreneur “Jack D. Gulati, begin their 12th season of professional hockey this Fall, with the full 2020-21 ECHL schedule set to be announced in the coming months. Fans can reserve season tickets now for a deposit of $50 at or by calling 972-912-1000.