Fresh Design, Original Content, Online Team Store- Fuel New Digital Home

ALLEN TX. — The Allen Americans will relaunch the team’s official website, at Noon, CT on September 9th, 100 days from the projected home opening of the 12th season for the ECHL franchise. 

The new website, designed by Plano’s Atomic Design & Consulting, provides fans an immersive experience, bringing them inside the Americans’ Organization like never before, combining new daily original content and streamlined e-commerce platforms.

“Our most important line of communication with our fans is” shares Team President | Alternate Governor Mike Waddell. “Our partnership with Atomic Design & Consulting has been essential in examining all aspects of our digital organization and our new website will set the bar high for other teams to follow. Our fans will be truly engaged like never before, 24/7/365, and that ideation will only increase in the years to come.”

The Design Lead for the project is Kamen Kessler, Allen’s Manager, Digital Content | Information Technology, who adds that “The redesign of the was a project we took on to help streamline the customer experience with the Allen Americans. Aligning it with the branding update felt like the perfect combination to present to fans, especially during the extended offseason. We put a lot of effort into designing a site that connects with our fans, and brings substantial, year-round value to our partners. This design has hit these targets and elevated our digital footprint to an all new level.”

“Atomic Design & Consulting has always delivered a powerful digital experience for our favorite hockey team” says Atomic Design & Consulting’s Chris Bingham, the lead designer for the new digital hub. “The ECHL has recognized our hard work with two “Best Website” awards over the years, but we’re always striving for better. We’ve rebuilt the entire site from the ground up to make sure we’re delivering the best content, the information you want, and the experience you deserve whether you’re at home or at the game, shopping on our new webstore, or engaging with our online auctions. .” will serve as the epicenter of the organization’s digital universe, with a host of new features designed to provide an all-inclusive hub of club information.


Fans are the center of the Allen Americans Professional Hockey Club, so we have maximized the efficiency of our Online Ticketing platform in terms of the information that is presented and the ease of carrying out the purchase of a ticket, a suite, special game day experience or special event. 


Located on the Main Page of the new, AMERICANS 24/7 is a media player dedicated to round the clock programming available at the users’ touch, free of charge.  Tune in to Tommy Daniels’ call of past great games, listen to one of the many new Original Weekly Podcasts, or hear other exclusive content that will be making its debut in the weeks and months ahead.


There will be fresh, original content dropping weekly, Monday through Friday on the all-new  Check out the initial lineup of podcasts making their debut this Fall;


Building the Brand with Mike Waddell Americans Team President & Alternate Governor Mike Waddell engages Executives from the Corporate Boardroom with the Front Office’s of Pro & College Sports, taking you inside their brands and how they have built them into successful ventures.


Janssen On Hockey, with Barry Janssen 

Veteran Hockey Journalist Barry Janssen (@allenamericans1) goes inside the Allen Americans locker room, delivering insight into the 4-time championship organization as they pursue a 5th star in 2020-21.



with Tommy Daniels & Maurice Fitzgerald 

Join the Americans’ Broadcast Crew tandem of The “Voice of the Americans”, Tommy Daniels and Maurice Fitzgerald as they talk to the movers and shakers around the world’s top AA hockey league, the ECHL.


RED, WHITE and YOU, with Tommy Daniels 

The “Voice of the Americans”, Tommy Daniels interviews top personalities from the world of hockey, and the sports world overall.  You never know who TD is going to have on his show… but we can guarantee it’s going to be fun.


The Americans Life

Americans’ Game Host Kaity “Spud” Floyd leads a panel of guests including Americans’ players, Ice Angels, and Front Office Employees in a fast-paced, free-for-all discussion on anything and everything. Debut set for October 1


Americans Classics 

Relive some of the greatest moments over the course of the 11 year history of the Allen Americans through these vintage broadcasts, featuring the “Voice of the Americans”, Tommy Daniels.


The Cox Report

“Hockey Night In Allen” Blogger Brandon Cox shares his insights on the Americans, ECHL, and the Hockey Scene in North Texas

“ is the way that we tell our story and share everything about the Allen Americans”, says Vice President of Broadcasting & Communications Tommy Daniels. “Back in April we made the decision to review everything about and we made a commitment to using this extended offseason to develop a fresh design, and a new lineup of content that will be entertaining and informative to our fans. What fans see with this launch is only the beginning of this new approach to digital engagement.”

Other Enhanced Elements of include…

ONLINE TEAM STORE, stocked by Mavich Branding

Check out the all-new inventory of Allen Americans gear, featuring famous brands like adidas, AK-Knit, Zephyr, 108 Stitches and many more.  With our new styles you will look like the Americans- a Champion!


Check out our innovative variety of auctions, featuring one-of-kind experiences, game used apparel and equipment, special ticket packages, and other promotions that you can only find on DASH and

About The Allen Americans Professional Hockey Club

The Allen Americans are the ECHL affiliate of the National Hockey League‘s Minnesota Wild and the American Hockey League‘s Iowa Wild. Championship Hockey is the backbone of the American’s franchise since being founded prior to the 2009-10 season, with the Red, White and Blue having captured two ECHL Kelly Cup Championships (2014-15 & 2015-16) and two Central Hockey League President’s Cups (2012-13 & 2013-14). Americans’ home games are played at the Allen Event Center, which is located in The Village at Allen. Owned by nationally respected “Serial Entrepreneur” Jack D. Gulati, the Club begins its 12th season of professional hockey in December 2020.  Season tickets are on sale now at or by calling 972-912-1000.

For more information please contact

Tommy Daniels

Vice President, Broadcasting & Communications