Team becomes the first ECHL club to adopt the CUE Audio platform

ALLEN, TX, October 15, 2021 – The Allen AMERICANS Professional Hockey Club, “AA” affiliate of the Seattle Kraken, today announced a new fan experience partnership with data-over-audio company CUE Audio for the launch of the new AMERICANS Gameday App. The Allen AMERICANS are the first ECHL team to engage CUE’s full suite of products including the gameday app, synchronized light show, trivia, and countdown cam, as well as CUE’s newest 50/50 raffle software.

Other CUE Audio clients include the Green Bay Packers, Houston Texans & New Orleans Saints (NFL), New Orleans Pelicans & Indiana Pacers (NBA), plus a host of major college athletics programs. One of the most exciting features will be the opportunity to participate in live light shows when the AMERICANS take the ice at the beginning of the game and at other special points during the action.

The new smartphone experience will allow fans to become more active than ever before at AMERICANS Game nights/days by using the app to download the latest rosters, game notes, buy merchandise, listen to Tommy Daniels’ live game broadcast, participate in auctions, and engage in live promotions with game host Kaity Floyd. You’ll also be able to follow the growth of the 50/50 raffle, which will give fans a chance to win cash while also benefiting local nonprofits through the club’s Red Lamp Foundation.

Download the free app today in the iOS App Store or on Google Play.

To participate in light shows, fans need to download the AMERICANS Gameday App from their smartphone’s app store prior to the game. When longtime Public Address Announcer Lee Hastings prompts the audience and the house lights fade out, fans can open the app and from there, CUE will instantly pulse fans’ smartphone flashlights and LED screens in sync to the beat of the Americans’ theme and other in-game music. The CUE technology does not require cellular service, Bluetooth, or a Wi-Fi connection to work, thereby eliminating connectivity issues that negatively impact live sporting events.

“Now in our 13th season of action, we’re bringing a new level of fan engagement to AMERICANS hockey games,” said Team President and Governor Mike Waddell. “On and off the ice, our Team is back and stronger than ever. Partnering with CUE Audio is one of the experience investments we’ve made for Season XIII, and we can’t wait to welcome the best fans in North Texas back to our 36 home games this regular season, and into the playoffs as we chase our 5th championship in 13 years.”

“We’re excited to partner with the Allen AMERICANS to create a platform for fan engagement, charitable fundraising, dazzling cell phone light shows, all through a one-stop mobile experience for fans,” said Ira Akers, Co-Founder of CUE Audio.

The AMERICANS open #SeasonXIII with four straight home games, back-to-back Saturday (7:05 p.m.)/Sunday (2:05 p.m.) games on October 23 and 24 against the Wichita Thunder, and October 30 and 31 vs. the Utah Grizzlies. For tickets, visit or call 972-912-1000.

About The Allen Americans Professional Hockey Club

The Allen AMERICANS PROFESSIONAL HOCKEY CLUB is a member of the ECHL, the world’s top Double-A hockey league, and is the affiliate of the National Hockey League’s (NHL) Seattle Kraken. The AMERICANS are a year-round interactive lifestyle brand, dedicated to our fans, partners, and the North Texas community. Beyond the sport, ice hockey connects people and improves the quality of life for all who play and watch. Founded in 2009, the club is owned by Jack D. Gulati, known internationally as the “Serial Entrepreneur.” Championship Hockey is the backbone of the franchise, with the Red having captured back-to-back ECHL Kelly Cup Championships in 2014-15 & 2015-16 and two Central Hockey League President’s Cups in 2012-13 & 2013-14. Over the years, more than 323 players have worn the Red Sweater, with 3 AMERICANS having moved up to play in the NHL. AMERICANS home games are played at the Credit Union of Texas Event Center, located in The Village at Allen. Parking is free to all fans, and the team’s official post game parties take place nearby at Bar Louie, featuring players and the World Famous “Allen Ice Angels.”


About CUE Audio

CUE Audio was founded in October 2017 with the goal of providing an offline, network-free communications protocol using high-frequency, ultrasonic audio as an alternative to WiFi, cell service, and Bluetooth for short-range communications. CUE’s technology has been widely adopted across the NFL, NBA, and NCAA as a way to coordinate tens of thousands of smartphones in-venue to create synchronized fan engagement experiences. CUE’s technology engages over 500,000 users each month and operates in over 100 major arenas and stadiums worldwide. Learn more at